Marketing costs
Marketing costs: we offer professional marketing resources at affordable prices. Big or small, every business has individual requirements and budget limitations. That’s why we offer tailored solutions so you only ever pay for what you need to meet your business goals.
Whether you require support to formulate an overall business strategy, create and execute a marketing plan or design a website or social media presence; we will deliver the solution with marketing costs that match your business ambitions and your budget.
The process starts with you telling us about your business and your goals. We then identify how we can help you and outline the marketing costs involved. The initial phone consultation is free of charge and obligation, so why not contact us now.
We’ve outlined some typical small business solutions and an idea of the marketing costs below. If your business requirements are greater in terms of scope, complexity or duration, we will be pleased to discuss a tailored solution that addresses your specific business needs.
There are so many ways we can help your business get On Track! We’ve highlighted some of our marketing services below …
If you want help to grow your business, why not contact us now to arrange a FREE introductory meeting?
Business Strategy Solutions
We are available to offer advice and guidance that will help you develop key strategies to achieve your business goals. We can do this via telephone, ‘virtually’ online or in person (where current social distancing measures allow). In addition to these consultations, we can provide bullet point notes and recommendations in document form. You may wish to retain us to provide monthly, quarterly or annual strategic reviews. You can also commission us to undertake specific project work on your behalf.
Marketing costs
Strategy consultation / recommendations : from £195 plus VAT
Monthly or quarterly strategic reviews : from £195 plus VAT per review
Business project work : from £360 plus VAT
Business Plan Solutions
We can provide you with as much help as you need to create a great business plan. Our charges for this service will be determined by the scale and complexity your business and the amount of assistence you require. It may be that your requirements are limited to advice and guidence. However, you may ask us to conduct market research, carry out competitor analysis and produce business plan documentation. You may wish to request that we help to execute your business plan too.
Marketing costs
Planning advice : from £195 plus VAT
Research and analysis : from £360 plus VAT
Plan execution : prices subject to work involved
Branding / Graphics
We offer a range of branding / graphic solutions to suit all budgets; starting from initial logo designs all the way to complete corporate identities and associated artwork for off and online applications.
Marketing costs
Branding solution* : from £195 plus VAT
*Branding solution; includes briefing and single logo design
Corporate ID solution* : from £580 plus VAT
*Corporate ID solution; includes briefing, logo design (3 concepts + 1 revision), brand style guide document, full complement of file formats for off and online applications.
Additional services* : Pricing available on request
*Design/artwork for business stationery (letterheads, comp slips business cards, etc.), direct marketing and advertising (brochures, flyers, postcards, posters and displays) and digital graphics ( icons, banners, adverts, video).
Web design
Our websites are developed to be responsive; i.e. desktop, tablet and mobile friendly. Standard features include a content management system (CMS), web terms and privacy pages, social media links, and a contact form. All sites are analytics and SEO ready.
Marketing costs
Holding / Landing page: from £720 plus VAT
Standard 4 page website: from £995 plus VAT
Brochure website inc. blog: from £1400 plus VAT
Standard e-commerce website: from £1550 plus VAT
Premium business website: from £2400 plus VAT
Web hosting and maintenance costs are not included – pricing available on request.
A comprehensive range of additional features and integrations are available on request
Email Marketing
Email marketing is the central pillar of every digital marketing plan and consistently outperforms all other market channels. Eshots are the most direct and effective way of communicating with customer databases, converting leads into new sales and nuturing customer loyalty. The impact and success of email marketing campaigns can be measured almost instantly. Metrics such as delivery success, customer engagement and click through rates (CTR) can be collected to provide your business with detailed ROI reports. These reports can be used to inform and improve future email marketing campaigns.
Email Marketing Solutions
We can help you maximise the effectiveness and efficiency of your email marketing campaigns. We can develop segregated email marketing lists from your customer database, allowing you to target individual campaigns at specific customer groups. We can manage the design and content of your eshots and schedule the frequency of their release. We can provide you with a full set of performance metrics to measure the success of your campaigns and the ROI achieved.
Marketing costs
Email Marketing Solutions : Pricing is subject to campaign variables*
*E.g. Mail list volumes; frequency of eshots; complexity of designs / content.
Pay Per Click (PPC) Marketing
PPC (pay-per-click) marketing is a form of online advertising where advertisers accrue costs when users click on paid for text, display or video adverts. SEM ( search engine marketing ) also uses PPC to promote websites on search engine results pages (SERPs) Advertisers can bid on the perceived value of a click in relation to keywords, key phrases, platforms, audience types, product listings, etc. PPC campaigns can be directed at search networks, display networks, search networks with display opt in and shopping (based on product list adverts – PLAs ) Device, location and demographic targeting is also possible. PPC (pay-per-click) campaigns can be scheduled to run at specific times / days. Daily budgets can be set to meet goals and/or limit expenditure. Analytics and conversion tracking provide a wealth of campaign performance metrics and ROI data.
Pay Per Click (PPC) Marketing Solutions
We can set up and manage PPC marketing campaigns on your behalf. Our fees for this service will be dictated by the composition and complexity of your PPC marketing campaign. The pricing example set out below is for an individual Google Ad campaign.
Marketing costs
Google Ad campaign set up & first month management : from £360 plus VAT
Google Ad campaign ongoing managment : from £125 plus VAT per month
Social Media Audit
An audit of your social media activity can reveal missed opportunities to engage with new customers and grow your business. We review the mix of information, education, entertainment and sales content in your social media activity. We analyse post formats and assess followers for shared business interests / opportunities. We evaluate the performance of boosted posts and accuracy of target audiences. We produce a report that highlights opportunities to create more interest, generate more leads and close more sales.
Marketing costs
Social media audit: from £195 plus VAT per platform
Social Media Solutions
To maximise the impact of your social media activities, it’s essential to develop a clear strategy and have a plan to follow. We can work with you on a strategy and plan for your selected platforms. This can. We can also advise on budgets for boosting posts to target audiences.
Marketing costs
Social media consultation: from £180 plus VAT
Social Media Set up
New to using social media platforms for business? No problem. We will get your company profile set up to post, pin and tweet in no time.
Marketing costs
Social media set up : from £175 plus VAT per platform
Social media management : from £320 plus VAT per platform / per month
Social media training : from £60 plus VAT per hour ( virtual )
Social media training / half day : from £280 plus VAT ( onsite )
SEO Audit
Our SEO audit will analyse how well your website performs against best SEO practices. The results will indicate the measures you should take to improve organic search engine results page (SERP) rankings and increase site traffic.
Marketing costs
Standard SEO audit with consultation : from £360 plus VAT*
*SEO Audit costs will be determined by the size, structure and functionality of your website.
Advanced SEO audit with consultation & report : from £760 plus VAT**
**The advanced SEO audit will include; evaluation of website accessibility / crawlability / indexability; review of On-page SEO ranking factors / Off-page SEO ranking factors / Local SEO ranking factors; keyword research / analysis; SEO management toolkit.
SEO Blog / Content
Blogging highlights your industry expertise and it’s important for search engine optimisation (SEO). We can help you plan a blog calendar and ensure content is relevant, interesting and topical.
Marketing costs
SEO blog calendar set up : from £125 plus VAT
SEO blog writing assistence : from £125 plus VAT per blog
SEO Maintenance
SEO needs to be an ongoing process to maintain and/or improve search engine results page (SERP) rankings and sustain a strong flow of traffic to your website.
Marketing costs
SEO review : from £125 plus VAT per month
SEO management : from £240 plus VAT per month
Additional SEO consultancy services are available on request.
If you would like to discuss any of our marketing solutions or business services in greater detail, please get in touch.
Simply call, email or complete our contact form. We guarantee a prompt reply.
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